Microsoft Clarity is a free, easy-to-use user behavior analytics tool that helps you understand how users are interacting with your website. It offers features like:
- Heatmaps: Visualize where users click, what they ignore, and how far they scroll on your pages.
- Session Recordings: Watch anonymized recordings of real user sessions to see how they navigate and interact with your site.
- Insights: Quickly identify user frustration points and areas for improvement through automated insights.
- Google Analytics Integration: Connect Clarity with Google Analytics to get a deeper understanding of the 'why' behind your website metrics.
- Mobile App Support: Analyze user behavior in Android, iOS, Flutter, React Native, Ionic, and Cordova mobile apps.
- Clarity Extension: Overlay heatmaps directly on your live site for instant analysis.
Clarity is designed for website owners, marketers, and developers who want to improve user experience, optimize website design, and increase conversions. It's 100% free, GDPR & CCPA ready, and built to scale with your business.
