Matomo is a powerful, open-source analytics platform focused on data ownership and user privacy. As a Google Analytics alternative, it provides comprehensive web and app analytics while ensuring GDPR and CCPA compliance.
Key features include:
- 100% Data Ownership: Complete control over your analytics data, stored on your servers.
- Privacy Protection: Ethical tracking with features to minimize data collection and respect user privacy.
- Google Analytics Importer: Seamlessly migrate historical data from Google Analytics.
- No Data Sampling: Accurate reporting based on 100% of your data.
- Customization and Flexibility: Adapt the platform to your specific needs with custom features and integrations.
Matomo is ideal for businesses and organizations that require accurate analytics data while prioritizing user privacy and data sovereignty. It caters to various use cases, including complete analytics, intranet analytics, and consent-free tracking.
