Gauge AI is a software + service platform designed to provide cultural insights and market research. It connects decision-makers with cultural thinkers and leaders through mobile focus groups and expert panels.
Key features:
- NXTLAB: An enterprise-level cultural navigator providing ongoing and on-demand insights.
- Mobile Focus Groups: Conduct market research and gather feedback from tastemakers and experts.
- AI-Powered Platform: Utilizes AI to analyze and deliver cultural insights.
- Expert Panels: Convene virtual panels of cultural leaders for testing ideas and strategies.
- Creative Testing: Confidentially test content and campaigns with leading cultural voices.
Use cases:
- Understanding cultural trends and movements.
- Testing marketing campaigns and content for cultural relevance.
- Gaining insights for product development and brand strategy.
- Informing decision-making with direct access to cultural experts.
- Reducing risk and driving progress by aligning with cultural values.
